Click Here to be the first to see the launch of the ACComplish Greatness: ACC Icons
CHARLOTTE, N.C. (theACC.com) – The Atlantic Coast Conference launched today the third year of its
ACCOMPLISH GREATNESS brand campaign, a celebration of the league and its member schools’ achievements in both athletics and academics.
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This year’s creative strategy, developed in partnership with Wasserman - the global sports, music and entertainment company - spotlights
ACCOMPLISH GREATNESS: ACC ICONS, an innovative and collectible campaign that brings the personality, pride and tradition of the league to life. Each of the ACC’s 18-member schools is represented by a custom-designed bobblehead, showcasing not just the unforgettable highlights but the character, culture and values that make the conference and its schools such a significant part of the college landscape.
“The first two years of
ACCOMPLISH GREATNESS have served the ACC incredibly well, and we greatly appreciate our continued partnership with Wasserman,” said ACC Commissioner Jim Phillips, Ph.D. “
ACC ICONS is a creative and engaging way to showcase what makes the ACC and our world-class institutions so special.”
“The
ACC ICONS series was designed to push creative boundaries and shape conversations by blending nostalgia, fandom and culture,” said Danny Nunez, Chief Creative Officer for Wasserman’s creative group. “We’re thrilled to have continued our partnership with the ACC to reimagine this tentpole campaign, and the result is a collection that resonates across the sports and entertainment landscape – going beyond a commercial and becoming a moment.”
ACC ICONS will include TV and social media creative, digital media promotion and school-specific campaign design assets for each member school.
ACCOMPLISH GREATNESS will begin its rollout this weekend, coinciding with the ACC kicking off Week 1 of the college football season with 16 games in five days, and will continue with future assets throughout the year.
Launched in August 2023,
ACCOMPLISH GREATNESS has become a signature brand platform for the ACC, reinforcing its position as a conference of champions in both academics and athletics. Year three builds on the success of previous campaigns by introducing fresh storytelling elements designed to connect with fans in a memorable, collectible format.
For additional information on
ACCOMPLISH GREATNESS: ACC ICONS, visit theACC.com and follow @theACC on social media.